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Activities for singles: How can regiomaris attract singles to book activities?

Open access

Rechten:Alle rechten voorbehouden

Activities for singles: How can regiomaris attract singles to book activities?

Open access

Rechten:Alle rechten voorbehouden

Samenvatting

The Bachelor thesis has been written to investigate how regiomaris can use the developed strengths of the company and opportunities of the external environment to offer activities for singles. The student has chosen for a marketing plan including desk- and field research. Field research includes interviews as well as an online questionnaire. This helps to get insight in the internal and external environment of the company regiomaris and the tourism industry.

Trefwoorden
OrganisatieNHL Stenden Hogeschool
OpleidingCommerciele Economie
AfdelingAcademie Commerce & International Business
PartnerStenden Hogeschool
Jaar2014
TypeBachelor
TaalNederlands

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