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Hotel selection criteria

adjusting a hotel's offer to the selection criteria of German bus and group travel organisations

Hotel selection criteria

adjusting a hotel's offer to the selection criteria of German bus and group travel organisations

Samenvatting

In the tourism industry, trends and developments are constantly shifting, going hand in hand with the changing wants and needs of tourists. Without constant research, for the tourism players it is hence difficult to keep up to date. The commissioning client of this thesis, Mr. Christoph Egger, is a German hotelier facing this difficulty. This bachelor thesis deals with the hotel selection criteria of bus and group travel organizations in Germany. Mr. Egger would like to gain insights into the decision making process and the selection criteria of coach travel organizations in Germany. Hence, the central researchquestion of the thesis project has been formulated as follows: Which selection criteria are most relevant for German bus and group travel organizations in Germany when including hotels in their packages? As a consequence, this report provides new insights into the interplay of coach tour operators and accommodation providers with the specific aim of providing the commissioning client with an advice on how to adjust his current product to the wants and needs of bus and group travel organizations in Germany and their selection criteria. Moreover, the project introduces practical recommendations on how to approach and attract tour operators in Germany.
The process of this thesis project contained a triangulation of methods, which included a deskresearch, providing additional information to the definitions of the core concepts, as well as to theinformation given in the theoretical framework. The desk research was followed by a qualitative fieldresearch where, within a case study approach, six German coach tour operators were interviewed. The data were collected with a semi-structured interview guide with open-ended questions. For analysing the data, coding in form of open and axial coding was applied. The information gained from the field research helped to get a clear picture of the hotel selection criteria of coach travel organizations in Germany and new trends and developments within the industry were detected. After collecting both theoretical and empirical data, solutions for the commissioning client 's management problem were taking shape. The best solution was determined and elaborated on. The proposed activities aim at tailoring the influencing factors in the selection and buying behavior of German coach tour operators to their needs, in order to increase the revenue per available room (RevPAR) generated by bookings through travel agents.
To sum up, the present thesis report provides information, gained from theoretical and empirical data, about the hotel selection criteria of coach travel organizations in Germany. As a result, when following the implementation proposal the business of the commissioning client can benefit from a higher RevPAR.

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OrganisatieSaxion
Datum2015-01-01
TypeBachelorscriptie
TaalEngels

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