De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Barcelona - Preparing for a Russian Tourism Revolution

Barcelona - Preparing for a Russian Tourism Revolution

Samenvatting

The number of Russian tourists in Barcelona is constantly increasing, however Barcelona 's hospitality industry has a lack of knowledge about the travel habits and the behaviour of Russian tourists, but rather focuses on negative prejudices and assumptions.  The reason behind my thesis assignment is that ‘When In Barcelona’ wants to get to know the travel behaviour of Russian tourists in Barcelona in order to be able to adapt and prepare the companies they work with in Barcelona to that behaviour to be able to expand to that market and offer the right product. The companies that work with ‘When In Barcelona’ are generally speaking suppliers of tourist services or goods and are worked with on a regular basis, several times per week.  This group of suppliers consists of restaurants, hotels, owners of holiday apartments, vineyards amongst others.  As ‘When In Barcelona’ stands for offering tailor-made products and services, they are in contact with their suppliers quite a lot in order to plan menus, discuss upcoming events, make reservations etc. They see it as valuable to stay in good contact with their suppliers to be able to maintain and augment their business networks as well as provide their clients with the best customized products and services.  With the communication plan that will result from the research project ‘When In Barcelona’ will be able to inform their suppliers and let them adapt to the Russian tourism market in Barcelona for a proper start together into that expanding market. 

Toon meer
OrganisatieSaxion
OpleidingHoger Toeristisch en Recreatief Onderwijs
Datum2014-09-01
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk