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Connecting the border

Customer Relationship Management at the Euregio Tourism Office

Connecting the border

Customer Relationship Management at the Euregio Tourism Office

Samenvatting

The thesis provides an advisory report on how the client organization can improve its customer relationship management. For this, both the way it manages customer knowledge and customer interaction were researched, as well as the interaction needs of its partners and customers. The thesis ends with an advice on the suggested way a CRM strategy should be implemented, including a recommendation for CRM system requirements and a strategic plan.

OrganisatieSaxion
OpleidingTourism Management
Datum2015-06-01
TypeBachelor
TaalEngels

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