This paper written during the last semester of the CMGT course at Saxion focuses on the research and implementation of Virtual Production technology within the workflow of a 3D communication studio. Virtual Production (abbreviated as VP within this paper) is a new and upcoming technology that combines the physical and digital worlds by using camera’s, trackers, and 3D software. The advantage of this technology compared to the industry standard workflow in which the greenscreen footage and 3D space are combined in post processing is, that VP allows the user to get direct feedback from the environment and see how things look and feel. This engagement allows for direct changes and feedback from the producer to get a better-looking image.
The project and its research are set up using different stages, like the Design Thinking Method, in which the received information will get verified using practical tests. With the results of those tests a prototype will be created on which future improvements will be made. The goal of this research is to acknowledge a basic understanding of the software and hardware used, in this case that is Unreal Engine 4, a camera and HTC Vive Virtual Reality headset. With this knowledge the foundations of a virtual production setup will be established which will serve as the building ground for the prototype and on which improvements will be made throughout the project.