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The e-marketing strategy for Hotel Astoria

The e-marketing strategy for Hotel Astoria

Samenvatting

In this thesis report, an e-marketing strategy for Hotel Astoria has been set up. This e-marketing includes the most important forms of e-marketing for hotels; search engine optimization, review management and social media. 
The main question of the client was:
- What is the most successfull e-marketing strategy and in which way needs this strategy to be implemented?
Finally, this question has been answered. Once the hotel has implemented the e-marketing strategy, the hotel would be able to generate a higher occupancy level during the off season. 

OrganisatieSaxion
Datum2015-10-01
TypeBachelor
TaalEngels

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