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The mutual relationship between CSR and customer behavior

The mutual relationship between CSR and customer behavior

Samenvatting

This research and advisory report examines the mutual relationship between customer behavior and CSR behaviors of companies based on stakeholder theory and business relationship between customer and company. On the one hand, the customer perception, which is built up by the received benefits from the company, contributes behaviors of customers. On the other hand, managers have to perceive the customer’s behaviors to establish an effective CSR plan for the company. Therefore, the customer’s perception and manager’s perception are the main factors, which influence on their behavior. By understanding the process of contributing customer’s behaviors, managers can determine what they should do to gain the support of customers for the company and how to enhance customer’s perception about the company as well as increasing the future profits of the company.

OrganisatieSaxion
OpleidingFinance and Control
Datum2015-06-01
TypeBachelor
TaalEngels

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