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Thesis for improved promotional activities for Hotels & More

How can Hotels & More adjust their promotional plan in order to match the requirements and buying behavior of the French B2B market?

Thesis for improved promotional activities for Hotels & More

How can Hotels & More adjust their promotional plan in order to match the requirements and buying behavior of the French B2B market?

Samenvatting

Hotels & More is a B2B inbound tour operator with different source markets for which one similar marketing strategy is used. The thesis deals with the French market in particular and how the company can better approach them. It was researched what the source market expects and what they prefer with regards to all components of the promotional plan. 

OrganisatieSaxion
OpleidingHoger Toeristisch en Recreatief Onderwijs
Datum2018-07-01
TypeBachelorscriptie
TaalEngels

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