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Customer-Oriented Product Development

An emperical analalysis on the market and competition

Customer-Oriented Product Development

An emperical analalysis on the market and competition

Samenvatting

The customer oriented product development plan is a research written for Hotel Modelo located in Quetzaltenango, Guatemala. The hotel was facing problems with the occupancy rate of the restaurant, due to a change in the type of customer and increasing competition. This thesis conducted a research on the market (needs & wants, customer behavior) and the competition. With this information suggestions are given in order to advice the restaurant of hotel Modelo on customer oriented product development.

OrganisatieSaxion
OpleidingHoger Toeristisch en Recreatief Onderwijs
Datum2014-08-01
TypeBachelor
TaalEngels

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