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Crisiscommunicatie in praktijk

Onderzoek naar de opzet van een crisiscommunicatieplan voor Primagaz Benelux

Crisiscommunicatie in praktijk

Onderzoek naar de opzet van een crisiscommunicatieplan voor Primagaz Benelux

Samenvatting

SummaryThis bachelor research focuses on the possibilities for Primagaz Benelux to implement a crisis communication plan. The research uses literature and a practical check at three petrochemical companies in Rotterdam and Delfzijl to put an answer to the question how Primagaz Benelux can implement crisis communication in its organization.The literature suggests the use of separate documents for crisis communication and crisis management. The companies who were interviewed use a system of a single emergency plan that can be used for every situation. Based on this fact it is the primary recommendation to use the existing emergency plans at Primagaz Benelux and extend it for the use of crisis communication. This will make the use of separate documents redundant. The extension of the emergency plans includes the description of negative effects and the controlling processes needed to battle these effects. An emergency plan based on the use of scenarios is strongly rejected, because of the false sense of security. Scenarios rarely become reality. A crisis management team and an operational team will be activated when a crisis hits. A response based on effects means an ambiguous start of the crisis communication. This ambiguity must be accepted. The only way to response at the first stages of a crisis is to apply three important goals: providing information, providing preventative measures and showing compassion. The communication which is used to reach these goals must conform to the demands for speed, consistency and openness. Credibility is the key in successful crisis communication. The company is perceived credible when it acts with expertise and with a trustworthy attitude. Only with a perceived credibility is fast, consistent and open crisis communication effective.

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OrganisatieSaxion
OpleidingIntegrale Veiligheidskunde
Datum2014-04-01
TypeBachelor
TaalNederlands

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