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Online Buying Behavior of Packaging Buyers

A Longitudinal Study

Online Buying Behavior of Packaging Buyers

A Longitudinal Study

Samenvatting

This study provides an exploratory analysis on the topic of online buying behavior of buyers in the packaging industry. To add, this research longitudinally analyzes the existing information on the topic, which has been gathered in the years 2014 to 2017. In addition, this information is then compared with insights, gathered from interviews with packaging suppliers, in order to obtain better understanding of the trends in online buying behavior.

OrganisatieFontys
OpleidingInternational Business and Management Studies (FHMM)
AfdelingFontys Hogeschool Marketing en Management
PartnerUBM LLC – Packaging Digest
Datum2018-05-28
TypeBachelor
TaalEngels

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