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E-Business your business; from website to strategy

Rechten: Alle rechten voorbehouden

E-Business your business; from website to strategy

Rechten: Alle rechten voorbehouden

Samenvatting

Within a short space of time, the Internet has had an enormous influence on our society and it has only taken e-mail five years to become an intensively used communications medium. The general trend for information and communications technology is that it is becoming smaller, faster, smarter, more accepted, safer, and cheaper. We have to learn to apply this new technology. Companies must train their staff to make the most of it and organisations must adapt to this new environment. By using ICT, transactions can be carried out more efficiently and effectively.

In E-Business your Business, the author describes the multidisciplinary character of e-business. He discusses the effect of ICT on:
organisations and management
strategic thinking
trust and security
the changing role of marketing
logistical consequences

Theory is alternated with practical examples from the business world. These case studies give an insight into what electronic business entails and the ABC of the Internet offers the reader an overview of e-business terminology.

E-Business your Business is intended to guide managers through the world of e-commerce, e-business and the Internet. It is also ideal for students of business management and economics and for all those who are interested in using the Internet in a business setting.

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OrganisatieFontys Hogescholen
Jaar2003
TypeBoek
TaalEngels

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