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The International Paralympic Committee and its Corporate Partners

A study on partnership satisfaction

Rechten: Alle rechten voorbehouden

The International Paralympic Committee and its Corporate Partners

A study on partnership satisfaction

Rechten: Alle rechten voorbehouden

Samenvatting

This is a study about how the International Paralympic Committee (IPC) can evaluate its corporate partnerships regarding the partners`level of satisfaction. The final paper includes a literature review combined with field research. Interviews were conducted among the IPC`s corporate partners as well as experts in the area of sport sponsorship.

The result is a recommendation to the IPC regarding possible areas of improvement for its client services as well as a sample questionnaire. The questionnaire could form the basis for future evaluations of the corporate partnerships.

OrganisatieDe Haagse Hogeschool
OpleidingESC Communicatie
AfdelingAcademie voor European Studies & Communication
PartnersThe International Paralympic Committee
Jaar2014
TypeBachelor
TaalEngels

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