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A study of the communication channels of FrieslandCampina’s Onboarding and how to improve them

Rechten: Alle rechten voorbehouden

A study of the communication channels of FrieslandCampina’s Onboarding and how to improve them

Rechten: Alle rechten voorbehouden

Samenvatting

With more than 22,000 personnel employed worldwide, FrieslandCampina faces lots of drastic changes in Human Resources (HR) everday. One of their challenges is to help the new staff integrate with their new environment quickly and make sure they understand the organization’s administration system as well as the organizational culture. At the beginning of the new hires’ assignment, the HR needs to deliver an effective and well-received Onboarding process. This will result in adding a lot of values to the image of the organization in the eyes of the new employees and generate work engagement among them.
Nonetheless, there have been constant remarks about the inconsistent and insufficient communication of Onboarding among the staff. The HR manager thus wants to have some recommendations from a consultant with a Communications background. Specifically, she wants to gain some insightful opinions about the current communication tools used to deliver information about Onboarding to the new hires, identify improvement points of these tools and come up with modifications that can make the Onboarding more attractive and engaging.

Toon meer
OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie, Media & IT
Jaar2016
TypeBachelorscriptie
TaalEngels

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