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Intranet redesign: a communication advice for Evonik Industries in Krefeld, Germany

Rechten: Alle rechten voorbehouden

Intranet redesign: a communication advice for Evonik Industries in Krefeld, Germany

Rechten: Alle rechten voorbehouden

Samenvatting

This graduation assignment is written for Evonik Industries in Krefeld and is aimed at supporting
them in redesigning the current local intranet.
Evonik Industries is a worldwide operating chemical company and producer of special chemicals used
in a large variety of products. Its organizational structure is segmented into a number of operational
and service providing business units. One of these business units is the BU Site Services, to which the
Site Communication teams belong. These are responsible for the local intranets.
The problem with the intranet at Evonik Industries at the moment is that it is not accepted among
the employees who are using it. The logic of the intranet's structure and design does not correspond
with the users' perceptions of logic. Therefore, the researcher was asked to create an intranet
prototype that would fit the organizational and national culture of the users. Another aspect of the
intranet redesign assignment is that a new vision has been introduced for the BU Site Services and is
currently in the process of being visualized. Its visualization in the new intranet appearance is a part
of the assignment. Finally, an advice on a small information campaign for launching the newly
implemented intranet rounds up the project

Toon meer
OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie & Media
Jaar2013
TypeBachelorscriptie
TaalEngels

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