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How to manage volunteer communication in a non-profit organization

Rechten: Alle rechten voorbehouden

How to manage volunteer communication in a non-profit organization

Rechten: Alle rechten voorbehouden

Samenvatting

Pink Ribbon is a non-profit organization, with the aim to raise awareness for breast cancer
prevention and detection (Pink Ribbon, n.d.). Through partnerships, Pink Ribbon Belgium is
sponsored to work on this aim (B. Geysen, personal communication, February 2, 2016). According to
Ms Geysen, Pink Ribbon Belgium needs volunteers to maintain and advance the partnerships, to
keep executing all Pink Ribbon Belgium’s activities. The problem which the organization encounters,
according to Ms Geysen, is the lack of time and knowledge of how to manage volunteer
communication. This will be the theme of the research.
Three research areas have been chosen to support the development of recommendations for a
volunteer communication plan for Pink Ribbon Belgium. The research areas are: volunteer
communication and relationship management, Belgian bilingualism, and narrative paradigm theory.
Firstly, concerning volunteer communication and relationship management, it appeared that trust,
satisfaction and commitment have a positive effect on communication with volunteers (Connors,
2012). Secondly, Ms Geysen (personal communication, February 2, 2016) mentioned that Pink
Ribbon Belgium is a bilingual organization. Due to historic tensions between the French-speaking
elite and the Dutch-speaking bourgeoisie, Belgium is divided between the French-speaking Walloon
community and the Dutch-speaking Flemish community (Witte, Craeybeckx, & Meynen, 2009), each
with different linguistic attitudes (Humes, 2014). Finally, Ine Tassignon from Red Cross Belgium
mentioned that creating context for volunteers is essential, in order to prevent miscommunication
(personal communication, March 16, 2016). Fisher (1984) supports this statement by saying that
“humans are essentially storytellers” (p.7). According to Fisher, the degree by which narrative
probability (story consistency) and narrative fidelity (truth according to historic and current events)
are incorporated in a story, determines whether people understand and accept what is being told.
From the three research areas, the following key concepts have been chosen for research: trust,
satisfaction and commitment; language attitudes in Flanders and Wallonia; narrative probability and
-fidelity.

Toon meer
OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie & Media (tot 20 oktober 2017)
Jaar2016
TypeBachelor
TaalEngels

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