Samenvatting

The research objective of the project is to make a recommendation for online Public
Relations tools to create an accurate image of NAG among the NAG’s clients for Mr.
Oldenhuizing by providing an opinion overview of the short-term and long-term
clients of NAG regarding the current relations with and image of NAG these clients
have and how online Public Relations can influence their perception of the image of
NAG with the use of the semi-structured interviews.