Samenvatting

The theme for the research in this report concerns the internal communication of an SME. The original assignment received from the client was to do research into the internationalisation process of Zaak-shops. However, this research took a turn away from that as soon as it was found out that before internationalising successfully, Zaak-shops would do wise to prepare for it. The reason that Zaak-shops called for assistance is because the most important stakeholders, the owners, recognized their lack of knowledge in a timely manner. Too many risks would be taken to go in without any preparation. There are several factors that help the preparation for internationalisation. Internal communication is one of them. It was found out that an inclusive culture can positively influence the internal communication of an SME. And thus, the objective of this research is to give recommendations to Zaak-shops that will contribute to the development of an inclusive culture on Zaak-shops’ work floor by clarifying the bottlenecks in the internal communication and defining the interplay of motivation and inclusive culture.