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Dollhouse Asia’s marketing communication strategy

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Dollhouse Asia’s marketing communication strategy

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Samenvatting

This report focuses on the design of a marketing communication strategy for the brand ‘Dollhouse Asia’ to be used within Asia, for the brands products of bags and shoes. The pinnacle of this strategy is to use upcoming fashion trade shows to create brand awareness for Dollhouse.
The main problem for the client was: A desire to increase marketing communication
activities but not sure how to do so in order to create brand awareness and use upcoming trade shows to their full advantage.
Research was conducted to uncover the best ways to increase awareness for the fashion brand in the Asian marketplace. The findings were calibrated and analysed in order to determine the most advantageous plan. As a result, a design of a marketing communication strategy was created.

OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie & Media (tot 20 oktober 2017)
Jaar2014
TypeBachelor
TaalEngels

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