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Creating brand awareness in Belgium and the Netherlands

Rechten: Alle rechten voorbehouden

Creating brand awareness in Belgium and the Netherlands

Rechten: Alle rechten voorbehouden

Samenvatting

Manga Tenshi is an online store that sells Japanese comic books, more commonly known as manga, and related merchandise. They sell through their webshop and at conventions where manga fans get together. However, as a start-up, Manga Tenshi is struggling getting its name out there. They are targeting anime and manga fans in the Netherlands and Belgium, and are also unsure whether or not differentiations should be made between the brand awareness strategies for Dutch and Belgian potential customers. This lack of knowing how to create brand awareness will be the focus point of this research project. As such, the research objective of this report is to give recommendations to Manga Tenshi on how they can create a brand awareness strategy for the Netherlands and Belgium.

OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie, Media & IT (vanaf 20 oktober 2017 - ...)
Jaar2017
TypeBachelor
TaalEngels

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