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To create interest amongst staff and students of Colleges in Ireland & England about IBS

Rechten: Alle rechten voorbehouden

To create interest amongst staff and students of Colleges in Ireland & England about IBS

Rechten: Alle rechten voorbehouden

Samenvatting

International Business Studies (IBS) Senior Secondary Vocational study programme provides BTEC English business courses and Dutch courses to students of Noorderpoort College. Owing to the lack of students from abroad, there is lack in the international atmosphere. Thus, IBS staff and students cannot experience this. Therefore, IBS aims to attract students from abroad through an exchange study programme. IBS has requested the consultant to fulfil the research objective: to investigate the perceptions and opinions of staff (primary target group) and students (secondary target group) of Colleges in Ireland and England in order to create interest amongst the two target groups to study and collaborate. In this research the consultant focused on three research areas: Perception, Persuasion and Integrated Marketing Communications (IMC). In order to understand what the perception, opinions and influencing factors are of the two target groups, the consultant will review theories of the research area’s Perception and Persuasions in depth. In addition, the theories of the research area IMC will focus on the preferred communications channels and media materials by the two target groups.

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OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie & Media (tot 20 oktober 2017)
Datum2017-06-01
TypeBachelor
TaalEngels

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