Developing a B2B promotion strategy for entering the US smart card market
Developing a B2B promotion strategy for entering the US smart card market
Samenvatting
The goal of the research project is to make recommendations to X-Infotech for developing a B2B promotion strategy in order to create strong brand positioning and partnership opportunities among card processing and personalisation companies in the United States. X-Infotech is a company located in Latvia, where the management decided to expand the business further and thus wants to plan an effective strategy for such reason.
Organisatie | Hanzehogeschool Groningen |
Opleiding | International Communication |
Afdeling | Instituut voor Communicatie & Media [tot 20 oktober 2017] |
Instituut voor Communicatie, Media & IT [vanaf 20 oktober 2017 - ...] | |
Jaar | 2016 |
Type | Bachelor |
Taal | Engels |