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Stimulating an increase in feedback from Movies that Matter Festival visitors

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Stimulating an increase in feedback from Movies that Matter Festival visitors

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Samenvatting

The graduation assignment is written for the organization Movies that Matter Foundation,
specifically for the Movies that Matter Festival. The research is commissioned by Marie-Pierre
Furnée, head of the marketing and communication department of the Movies that Matter
Foundation.
Previous years, Movies that Matter Foundation tried to evaluate the Movies that Matter Festival and
its PR by spreading a questionnaire amongst the visitors of the festival. However, feedback by the
use of questionnaires is very difficult to receive. Over the past few years, the amount of visitors
increased, whereas the response rate of the questionnaires decreased. Therefore, the main problem
of the research project is the low response rate of the questionnaires. Research will provide an
answer to the following research question:
‘How can Movies that Matter stimulate an increase in the questionnaire response rate from its
festival visitors in order to evaluate and optimize the festival and its PR strategy?’

Toon meer
OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie & Media
Jaar2013
TypeBachelor
TaalEngels

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