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Skillsets of marketing and communication professionals

Rechten: Alle rechten voorbehouden

Skillsets of marketing and communication professionals

Rechten: Alle rechten voorbehouden

Samenvatting

The research mainly focused on identifying the integration trend and defining the various skills
needed within all of the communication and marketing professions. This was done by exploring
various marketing and communication publications and reports about the developments and trends
occurring within these areas. Furthermore, printed and online publications have been used to
identify these skills and looking into the current developments in this working field. All of the used
sources are published by credible professional organizations and opinion leaders from the marketing
and communications field. This was done in order to identify the perspectives from both
professionals in the media & marketing field and professionals operating in the communications &
public relations. By comparing the skills and developments from both sectors provides this research
with an accurate view on the skills and developments that are taking place.

Toon meer
OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie & Media (tot 20 oktober 2017)
Jaar2014
TypeBachelor
TaalEngels

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