Increasing customer loyalty with the strategic use of integrated marketing communications to stimulate repeat purchases
Increasing customer loyalty with the strategic use of integrated marketing communications to stimulate repeat purchases
Samenvatting
The report is designed to aid NigelMacDonald Clinics in building customer loyalty among existing customers by designing a targeted approach towards customers and adjusting marketing and communication efforts in order to reach their maximum potential.
Organisatie | Hanzehogeschool Groningen |
Opleiding | International Communication |
Afdeling | Instituut voor Communicatie & Media [tot 20 oktober 2017] |
Instituut voor Communicatie, Media & IT [vanaf 20 oktober 2017 - ...] | |
Jaar | 2016 |
Type | Bachelor |
Taal | Engels |