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Transition towards sustainable mobility in the city of Groningen

The tourist angle

Rechten: Alle rechten voorbehouden

Transition towards sustainable mobility in the city of Groningen

The tourist angle

Rechten: Alle rechten voorbehouden

Samenvatting

Bike Share 050 is an initiative that originates at the Energy Transition Centre (EnTranCe) in Groningen, the Netherlands. The project is invented in order to stimulate the transition towards a more sustainable choice of transport in the city of Groningen, by taking neglected bicycles (orphan bicycles) off the streets, refurbishing them, and putting them back on the street – with a new, fancy look, smart phone application, electronic lock system and a GPS tracker – as a shared bicycles that will be available to anyone in the city. Next to the bicycle and all its fanciness the Bike Share 050 project wishes to establish a community to strengthen the project.
The project is currently in development and is, therefore, depending on the intentions of potential stakeholders to become part of the community and get the message across. These potential stakeholders are defined by EnTranCe as both individual users and businesses. The focus of this research lies on the viability of a relationship with the overnight accommodations in Groningen as potential stakeholders of Bike Share 050. Aspects of the research are Business Network Management, Relationship Development, Brand Management, Message Strategy, Commitment, and Motivation. The research results show that factors like being people-oriented, showcasing reliability and love for Groningen are important key points in the social environment that Bike Share 050 wishes to enter.
The advice for EnTranCe is based on the identification of the needs and intentions of the overnight accommodations and expert views on the topics with the purpose to establish a successful communication plan for the business network. The advice is consists of seven substantiated and implementable recommendations divided into three phases.

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OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie & Media [tot 20 oktober 2017]
Instituut voor Communicatie, Media & IT [vanaf 20 oktober 2017 - ...]
Jaar2016
TypeBachelor
TaalEngels

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