De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Any boat, anywhere, everybody

Rechten: Alle rechten voorbehouden

Any boat, anywhere, everybody

Rechten: Alle rechten voorbehouden

Samenvatting

Tubbber is a company that is based in the Netherlands. The company has an online platform through which people can rent a sailing boat or a yacht as well as sublet their boats. In addition, as Tubbber has established itself in the Netherlands, they are aiming at expanding in the German market. Therefore, this project was written upon the request of the Tubbber’s founder Anne de Vries, in order to optimise the current online marketing strategy for the German market.
Consequently, the aim of this report is to provide recommendations to Tubbber regarding the optimisation of the online marketing campaign on how to use social media channels to raise awareness of the company’s online platform.

OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie & Media (tot 20 oktober 2017)
Jaar2016
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk