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Recommendations for a communication campaign targeting international students to raise awareness of BikeShare050 and increase the likelihood to use it.

Rechten: Alle rechten voorbehouden

Recommendations for a communication campaign targeting international students to raise awareness of BikeShare050 and increase the likelihood to use it.

Rechten: Alle rechten voorbehouden

Samenvatting

This report was commissioned by the Energy Transition Center Groningen (EnTranCe). The objective of this report is to give a creative briefing about the execution of a communication campaign for one of EnTranCe’s projects: the startup BikeShare050.
BikeShare050 is a smart bike sharing service, that soon will be offered to the inhabitants of Groningen. The client lacks the right knowledge to execute a communication campaign, therefore the research contributes meaningfully to overcome the client’s problem.
Different target groups for the service have been pre-determined by the client and because of the researcher’s expertise in international communication, the target group of international students in Groningen has been assigned to this research.

OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie, Media & IT (vanaf 20 oktober 2017 - ...)
Datum2017-06-01
TypeBachelor
TaalEngels

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