A strategic communication plan to increase customer’s awareness of HierBeiDir
A strategic communication plan to increase customer’s awareness of HierBeiDir
Samenvatting
HierBeiDir is a startup located in Düsseldorf and founded in 2013. The company supports local retailers with no online appearances of their own, with entering the Internet and selling their products online on the HierBeiDir website. The startup’s objective is to bring the local retail industry to the era of online commerce. However, the company is currently facing a communication problem that needs to be solved.
| Organisatie | Hanzehogeschool Groningen |
| Opleiding | International Communication |
| Afdeling | Instituut voor Communicatie & Media [tot 20 oktober 2017] |
| Instituut voor Communicatie, Media & IT [vanaf 20 oktober 2017 - ...] | |
| Jaar | 2016 |
| Type | Bachelor |
| Taal | Engels |
