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Online content strategy for place branding

Attracting talent to South and East Groningen by offering internship opportunities and by branding the region

Rechten: Alle rechten voorbehouden

Online content strategy for place branding

Attracting talent to South and East Groningen by offering internship opportunities and by branding the region

Rechten: Alle rechten voorbehouden

Samenvatting

The report’s goal is to clarify the research process which was utilized in order to come up with the advice for the client, the professional network ‘De Compagnons van Zuid en Oost Groningen’ (English: The Companions of South and East Groningen, referred to as ‘De Compagnons’).
The advice entails the content strategy for the online place branding of the region South and East Groningen (referred to as SEG) as it has emerged from the research. Place branding, in this case, aims at improving the image of the region while increasing visibility and attractiveness among excellent students.
The project, part of the honours graduation programme International Business Talent (IBT), is divided into a research phase and a four-month implementation phase. In the research phase, an advice is formulated and in the implementation phase, the advice is applied.

OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie, Media & IT (vanaf 20 oktober 2017 - ...)
Jaar2017
TypeBachelor
TaalEngels

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