Samenvatting

JP LED is a company that is based in Veendam the Netherlands. The company is
specialized in high quality LED lighting for the government (such as Veendam),
businesses, and installing of the LED products. Additionally, JP LED has worked together
with Valkema Sport 2000 in Veendam, which has created the connection that can be used
to contact other Sport 2000 stores. Therefore, this project was written upon the request of
JP LED’s owner Stephan Peijer, to create online marketing communications strategy to
increase brand awareness. Consequently, the goal of this report is to provide
recommendations to JP LED regarding a marketing communications strategy for different
online tools that will increase brand awareness.