De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Fair Business Street

The effect of communication on stakeholder relationships

Rechten: Alle rechten voorbehouden

Fair Business Street

The effect of communication on stakeholder relationships

Rechten: Alle rechten voorbehouden

Samenvatting

The following research report is the final assignment of the four-year study programme International
Communication at the Hanze University of Applied Sciences. The research was conducted over a
period of five months, between February and July of 2013.
The organization for whom the research report was written is Anneke Lindeman Educatieve
Projecten. The report centers on an evaluation of the communication efforts made by the
organization during the execution of an educational project: Fair Business Street.
Fair Business Street is an educational project, in which students of the Noorderpoort college gave
advice to entrepreneurs in the Nieuwe Ebbingestraat on fair and sustainable entrepreneurship.
Thirteen entrepreneurs, thirteen student teams and other organizations concerned with
entrepreneurship or fair and sustainable business participated.

Within this complex environment, both internal and external communications play an important role.
The project was a pilot, and will be repeated in an improved fashion in upcoming years. Therefore,
the research looked at points on which internal and external communication could be improved. The
research centers on the external stakeholders and businesses involved in the project and their view
on the communications done.
Consequently, the defined research objective was to write up recommendations on improving the
internal and external communication within and of the project Fair Business Street. This resulted in
an improved internal and external communications plan.

Toon meer
OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie, Media & IT
Jaar2014
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk