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User experience and positive emotions

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User experience and positive emotions

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This thesis contains a research about emotional memories, what are emotional memories in web applications and what is the power of them? This thesis describes how emotional memories can help a web application become a more engaging and connecting tool between the company and the users and what effects this can have. Besides that it describes how the emotions of the users can be influenced by the web application and what advantages this has for the company behind the web application. Also it instructs how to trigger the users of a web application to perform an action and shows examples of emotionally engaging web applications that have proven themselves and web applications that are about to prove themselves. The problem is, as a web developer, you want to be able to create this effect all the time. You want your web application to be a success, to have people talk about it, have people use it and share it. But with conclusions named above you have no solid structure to understand what is causing this effect. Even the users themselves don’t know what is causing this effect. This effect is that the users build an emotional connection with the web application. In my research I try to understand what causes this emotional connection and how to use this emotional connection in favor of the goals the owner of the web application wants to achieve.

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OrganisatieHogeschool Rotterdam
OpleidingMediatechnologie
InstituutCMI
Gepubliceerd in
Jaar2012
TypeBachelorscriptie
TaalEngels

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