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MimicMe (MM) is a community where fashion lovers can pour their hearts out. You can make your own ‘Mimic’, a character that can be adjusted to your own personal liking and size. With this character you can try out all the clothing brands they have on their website in full featured 3D. This will greatly enhance your shopping experience. Next to the shopping, MimicMe is also trying to create a flourishing community experience. A place where people can show their own made looks, rate and help others, make friends and communicate with each other. Some of these features are already functional, some of them are not. MimicMe is a young company that has been using a small niche in the market but still needs to establish itself better (internationally). The following question will be the main research question in this thesis; “How to use social media to increase customer growth and loyalty by creating a positive buzz around the service of MimicMe.”

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OrganisatieHogeschool Rotterdam
OpleidingCommunication & Multimedia Design
InstituutCMI
Lectoraat
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

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