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How Jinghai hotel can increase its hotel occupancy?

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How Jinghai hotel can increase its hotel occupancy?

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Samenvatting

Jinghai hotel has a low occupancy rate of 49.2% in 2012 while the average level of two star hotels is 53.3%. There are several existing external and internal factors which have significant adverse effect of the performance of Jinghai hotel. The purpose of this research is to identify the possible internal and external causes for the low occupancy rate of Jinghai. The research was conducted based on four aspects: external competitive environment, marketing strategies, customer satisfaction, and internal employee satisfaction.

OrganisatieHogeschool Rotterdam
OpleidingMaster of Consultancy & Entrepeneurship
InstituutRBS
Lectoraat
Gepubliceerd in
Jaar2013
TypeMasterscriptie
TaalEngels

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