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Defining Potentials of Opening a Matcha Green Tea House

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Defining Potentials of Opening a Matcha Green Tea House

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Samenvatting

The objective of this thesis is “To make recommendations of the potential of a green tea startup, by making an analysis of the current internal and external environment, using strategic- analysis and planning, and financial planning theories.” The focus here is the viability of opening this company in the Netherlands. To do this, I will analyze the company’s internal and external environment. The internal analysis is related to the company itself, whereas the external analysis is about the country, industry, and competitors. Taking note of the objective of this thesis, the central research question of this thesis is: “What is the viability of opening a successful green tea bar company in the Netherlands in 2014?”

OrganisatieHogeschool Rotterdam
OpleidingMaster of Consultancy & Entrepeneurship
InstituutRBS
Gepubliceerd in
Jaar2013
TypeMasterscriptie
TaalEngels

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