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Brands in motion

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Brands in motion

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Samenvatting

How can motion design improve a low interest brand for young people? People are captivated by anything that moves from the moment that they are born. Therefore, motion graphics are emotional and attractive to human beings. But excessive use of motion activity within a project can lead to distractions and in the worst case, be annoying to the viewer. It has been proven that motion graphics can be more powerful than static solutions, but only if the motion is not overdone and used wisely.

OrganisatieHogeschool Rotterdam
OpleidingCommunication & Multimedia Design
InstituutCMI
Lectoraat
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

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