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Between clouds and applications

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Between clouds and applications

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Samenvatting

There are a number of reasons why people would want to integrate their websites or applications with other applications. A common reason is to add value to an existing product: an application wants to expand the data that is available to its user by implementing content from another – often more specialised – website. Think about Facebook using content from Wikipedia to fill their “pages” or SoundCloud showing tour dates from Songkick on artist profiles. The source of that data gets attributed which might drive more traffic towards their service, while the platform that included the content gives its users more relevant data. The second most common reason for integrating applications is content hosting. In most cases this means that a website/app uses content platforms like SoundCloud of YouTube to get an easy, reliable and economic way of storing data. These platforms can enhance a user's workflow by taking care of certain common processes like sharing and distribution. RTV Rijnmond is a good example of this. The broadcaster records radio interviews and video reports, publishes them on content platforms, which then allow them to easily embed the content in news articles on their website. The articles then serve as a touchpoint for the content platform, because of the usage of branded widgets.

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OrganisatieHogeschool Rotterdam
OpleidingCommunication & Multimedia Design
InstituutCMI
Lectoraat
Gepubliceerd in
Jaar2011
TypeBachelorscriptie
TaalEngels

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