Samenvatting

Online visibility is nowadays mainly determined by being found (in a search engine). Nearly everyone uses Google, or at least knows Google (CheckIT, 2008). Search engines are the modern portals to information and if a commercial organisation is not found through these search engines their online marketing channel is simply not performing well. Currently not enough people are finding OSR through, for example, Google. When searching using keywords that describe the core business of OSR, their website is not mentioned enough in the results page. This means that OSR is missing potentially new and repeat customers and - as such - potential revenue. Therefor the question to be answered in this dissertation was: How can OSR Juridische Opleidingen operate online more visibly to its target groups?