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Abstract The Government of the Netherlands wants to be energy neutral by 2050 (Rijksoverheid, sd). A transition towards non-fossil energy sources also affects transport, which is one of the industries significantly contributing to CO2 emission (Centraal Bureau Statistiek, 2019). Road authorities at municipalities and provinces want a shift from fossil fuel-consuming to zero-emission transport choices by their inhabitants. For this the Province of Utrecht has data available. However, they struggle how to deploy data to positively influence inhabitants' mobility behavior. A problem analysis scoped the research and a survey revealed the gap between the province's current data-item approach that is infrastructure oriented and the required approach that adopts traveler’s personas to successfully stimulate cycling. For this more precisely defined captured data is needed
and the focus should shift from already motivated cyclists to non-cyclers.

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OrganisatieHogeschool Utrecht
AfdelingKenniscentrum Digital Business & Media
LectoraatProcesinnovatie en informatiesystemen
Gepubliceerd inA. Pucihar, M. Kljajić Borštnar, R. Bons, A. Sheombar, G. Ongena & D. Vidmar (Eds.)., 35th Bled eConference – Digital Restructuring and Human (Re)action: June 26 – 29, 2022, Bled, Slovenia, Conference Proceedings University of Maribor University Press, Bled, Slovenia, Pagina's: 203-216
Datum2022-06-26
TypeConferentiebijdrage
ISBN978-961-286-616-7
DOI10.48544/1a26b65d-c683-4de8-8066-b7a8e2152739
TaalEngels

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