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Business plan Royal Grass Costa de Sol

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Business plan Royal Grass Costa de Sol

Rechten: Alle rechten voorbehouden

Samenvatting

Royal Grass Costa Del Sol (RGCDS) is a newly started company in the south of Spain focused to penetrate the landscaping market on the Costa del Sol with an synthetic grass product, named "Royal Grass".

The main goal for RGCDS is to be the market leader in selling artificial grass on the Costa del Sol, through the import and wholesale of Royal Grass.

The vision of the company is based on the three discriminating concepts of the Royal
Grass product:
Save natura! resources
Save money
Get Luxury.

The primary target group for this product are property owners who use their property for investment or vacation purposes. This market is to be divided by two segments: the professional market (landscaping companies, gardeners, architects, real estate developers) and the end-users (consumers).

Competing products can be divided in three different segments: Artificial grass, natural grass and other products. For those owners who are considering an alternative for natural grass, but still want the Same look and feel, the best offering in the market today is Royal Grass. There is no other product available on the market today, which can compete on quality with Royal Grass. The investment in a Royal Grass installation is higher, but gives a return on investment in approximately 3 years.

RGCDS wifl target the market through marketing to the professional market as wel1 as to the end-user. RGCDS wil1 build up a direct and indirect sales channel to the enduser.

The company RGCDS wil1 be formed by a dual partnership between the initiator and the undersigned. The legal company format wil1 be a Sociedad.Limitada (S.L.), this is a Ltd. or "Besloten Vennootschap".

The initia1 investments wil1 be funded by the initiator and wil1 be returned by the company within two years after start-up. The expected sales revenues in the first year are expected to be € 280.000,- growingto € 1.300.000,- in 5 years. Only newly developed property are taken into account for calculation. Existing prope@, replacements, public sector and niche markets are excluded of this business plan and wil1 be taken into consideration after the first year.

Based upon the results of the last 4 months, the management is confident that the company wil1 be a success and therefore the production of this business plan and it's final result has delivered it's good value in the thought process and preparation of establishing the company.

Business plan Royal Grass Costa del Sol -April 2005

Toon meer
OrganisatieHogeschool Utrecht
OpleidingTechnische Bedrijfskunde
AfdelingEngineering en Design
PartnersRoyal Grass Costa del Sol
Jaar2005
TypeBachelor
TaalEngels

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