Samenvatting

In today's world of fierce competition, publishers and information providers of cross-border tax are well aware of the pace and nature of changes in their business. While compelling content remains the driving force. The revolution in technology is opening up new ways to gather, package and present information products to customers. Increasingly, the customers of this information have changed and they expect both depth and breadth contents, these customers are in the driver's seat as more options emerge, they are increasingly willing to turn to new content sources and formats, from blogs to mash-ups to eBooks. The challenge that established publishers and information providers of cross-border tax are faced with, is to create competitive advantages against new entrants and direct competitors under the circumstances of environmental changes. In addition, the described problem model was developed in order to picture the situation. This paper aims to provide an answer to the specific question “What strategy should IBFD employ in order to create and maintain sustainable competitive advantage?”