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Export Recommendations UK, Ardenne & Gaume Campingvakanties

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Export Recommendations UK, Ardenne & Gaume Campingvakanties

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Samenvatting

Internal analysis
Ardenne & Gaume is a relatively small company that exploits camping holidays in the area of the Belgian Ardennes and Gaume. The group consists of five campings where a form of franchising is handled. A&G has little to no experience with the English market and have had solely experience with direct and indirect (tour operators) export on the Dutch market. Ardenne & Gaume's target groups consist of groups, adults with young and older children, young and older couples that enjoy camping and caravanning. The financial structure is strong, since each of the five campings makes their own profit, but invests a part of their marketing budget, of which Ardenne & Gaume can exist and do marketing activities.

Country analysis
The analysis and the use of the filter model have shown that Denmark and the UK have the most potential. After consultation the decision has been made to continue with the United Kingdom in doing research and writing a country portfolio strategy in the form of export recommendations for this market...

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OrganisatieHogeschool Utrecht
OpleidingInternational Business an Languages
AfdelingMarketing en Commerce
Datum2010-06-24
TypeBachelor
TaalEngels

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