BOP & ICT MNCs : base of the pyramid approach reflected on the strategy of multinational ICT companies

KEBAL is supported by DSM and Rabobank Foundation, and is now in the transition phase from a social program …

2013
Bagus Wibisono; Leendert de Bell (Begeleider)

In BOP ventures the notion of “selling to the poor” has steadily been replaced by business approaches …

2009
Gilbert Silvius (Lector); Anand Sheombar (Lid Lectoraat); Kobus Smit (Lid Lectoraat)

Interest in the notion that there is an untapped market with significant buying power hidden at the base …

2009
Drs. A.J.G. Silvius (Lector); J. Smit (Lid Lectoraat); Anand Sheombar (Lid Lectoraat)

Organisatie	Hogeschool Utrecht
Opleiding	Master of Informatics
Afdeling	ICT
Partner	Business, ICT and innovation Utrecht University of Applied Sciences

Datum	2009-08-15
Type	Master
Taal	Engels