Increasing sales in Norway: How Propell can increase sales of their subscription service in the Norwegian children's apps market.
Increasing sales in Norway: How Propell can increase sales of their subscription service in the Norwegian children's apps market.
Samenvatting
This thesis will result in recommendations on how Propell could change their marketing strategy to acquire 1,000 new subscribers to the Propell-app. The recommendations are based on desk research, qualitative research and quantitative research. The quantitative research consisted of a questionnaire that was aimed at the parents of Propell's target group
| Organisatie | Hogeschool Utrecht |
| Opleiding | International Business en Management |
| Afdeling | International Business Studies |
| Jaar | 2013 |
| Type | Bachelor |
| Taal | Engels |
