Samenvatting

This research is executed for Afrit (Pty) Ltd, which is a truck trailer manufacturer for the road transport industry mainly in South Africa. Afrit wants to increase their international activities in Southern Africa. At present, there are no other branches or sales agents outside South Africa, besides the office in Windhoek. This research focusses on four neighboring countries of South Africa: Zambia, Zimbabwe, Botswana, and Mozambique. As a result of the research, a recommendation is given for an appropriate expansion strategy for Afrit.