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Business Customer eXperience Alignment Framework

Improving Customer Satisfaction

Open access

Business Customer eXperience Alignment Framework

Improving Customer Satisfaction

Open access

Samenvatting

From the article: Globalization and technological innovation has led to an increasing competition between telecommunication service providers and has eroded traditional product- and service-based differentiation. One way to gain a competitive advantage is to create distinctiveness by improving customer experience in such a manner that it leads to higher customer satisfaction and loyalty. One of the drivers to improve the customer experience is the service interface. To improve this service interface, organizations must get insight into their customer interaction process. The amount of data about customers and the service provider processes is increasing and becoming more readily available for analysis. Process mining is a technique to provide insight into these processes. In this paper, a framework is presented to improve the customer satisfaction by alignment of the business service delivery process and the customer experience by applying process mining.

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OrganisatieHogeschool Utrecht
AfdelingKenniscentrum Leren en Innoveren
Kenniscentrum Digital Business & Media
Kenniscentrum Economisch Sterke en Creatieve Stad
LectoraatBetekenisvol Digitaal Innoveren
Artificial Intelligence
Procesinnovatie en informatiesystemen
Datum2018-06-20
TypeConferentiebijdrage
ISBN978-961-286-170-4
TaalEngels

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