Samenvatting

Linguistadores ,headquartered in the Netherlands is a young start up company that started its business in February 2012. Via its web site customers can learn foreign languages. Instead of sitting in a classroom, users have the opportunity to learn languages online in their preferred environment and whenever they feel like. Through genuine news, popular videos and latest songs of the designated country can users learn Dutch, Spanish, French, German and English language so far. Linguistadores offers a language learning service and is accessible via the internet. The industry can be called edutech or education and technology. The biggest competitors in that area are Duolingo, Lingua.ly and Live Mocha as well as offline software services provided by Rosetta Stone and others.The company structure is a line-staff relationship while the two managing partners take care of the business side, the product developer of the service or product side. Besides the three managers, Linguistadores works also with pop ambassadors and advisors to end up with a total amount of 9 employees as of June 2014. At this moment Linguistadores relies on funding and investments from external investors as well as a small proportion of premium customers. In the near future the freemium a mix of free and paid services shall take over.During my time at Linguistadores, my position was a marketing & sales intern and my supervisor was Jozef Misik. He is running the sales side of the business and is responsible for first contacts and investor relationships.