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Safely taking a risk at IFF

Rechten: Alle rechten voorbehouden

Safely taking a risk at IFF

Rechten: Alle rechten voorbehouden

Samenvatting

This dissertation is written for the creative centre of International Fragrances and Flavours in Hilversum. The HR management of IFF is in search of opportunities to change the communication of employees in project teams to a more effective communication.

By evaluating cultural dimensions that are explained in theories written by G. Hofstede and F. Trompenaars a questionnaire was designed to measure the level in which the cultural dimensions are present in the actual and desired organizational culture. Eight cultural dimensions are used to determine the actual and the desired organizational culture for IFF. Those cultural dimensions are: power distance, masculinity vs. femininity, uncertainty avoidance, universalism vs. particularism, individualism vs. communitarianism, specific vs. diffuse, neutral vs. affective and achieved status vs. ascribed status.

By means of a quantified definition of the actual and desired organizational culture, outlines for the actual and desired communication were drawn. The outlines are depicted by a list of characteristics that are illustrious for the cultural dimensions. By means of a gap analysis (“where are we?” and “where do we want to go?”), opportunities to solve the ineffectiveness of communication in project teams at IFF are explored.

The gap analysis defines two themes that are reoccurring in all cultural dimensions that were measured and confirmed to demonstrate a gap between the actual and desired communication. The two themes led to conclude in the opportunities for IFF to realize their desired communication. This research concludes with an advice for IFF about how they can solve the ineffectiveness of communication in project teams based on a comparison of the actual and desired communication with regards to organizational culture.

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OrganisatieHogeschool Utrecht
OpleidingCommunicatiemanagement
AfdelingCommunicatie
PartnersInternational Fragrances & Flavours, Hilversum
Datum2008-06-09
TypeBachelorscriptie
TaalEngels

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