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R.A.T.'s new business plan

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R.A.T.'s new business plan

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Samenvatting

The sales of Royal Africa Travel (RAT) have been decreasing annually as appendix 2 indicates. If the trend of movement in sales of RAT keeps on, the company will probably be out of business within five years. It is then now needed for RAT to come up with a new business plan to sustain the company’s business activities in the future. At the moment, RAT business consists of the selling of airplane tickets with discounts to some certain African countries. The new business plan suggests that, RAT should shift its business from the selling of airplane tickets to the selling of package vacation to the native Dutch people.

OrganisatieHogeschool Utrecht
OpleidingInternational Business en Management
AfdelingInternational Business Studies
PartnersRoyal AfricaTravel
Jaar2009
TypeBachelorscriptie
TaalEngels

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